When one of Southeast Asia’s largest Buddhist-majority countries launches a tourism outreach to attract Muslim visitors, it clearly has a much wider significance than just a travel industry development. Although the primary goal of the tourism authorities is to boost visitor arrivals, expenditure and average length of stay, the Thai government is also mindful of the broader goal to build inclusive societies, prevent religious and ethnic conflict, and contribute to the third and, arguably, the most important pillar of ASEAN integration, the Socio-Cultural Blueprint.
The strategy to position Thailand as a Muslim-friendly destination was unveiled on June 5 at the Thailand Travel Mart Plus, the country’s most important annual B2B trade show. A total of 113 tour operators and media from Iran, Egypt, Kuwait, Tunisia, Indonesia, Malaysia, Brunei, Oman, the UAE, Turkey, India and Singapore were invited to attend a day-long launch event. They were taken on tours in and around Bangkok as well as other provincial destinations. The TAT also produced a number of collateral publications highlighting Halal restaurants in Thailand and Islamic attractions in the Southern Provinces. On June 22, it will launch a new mobile app to be used as an offline/online guidebook for Muslim visitors.
Source : The Tourism Authority of Thailand